Distinctive Ideas and Exceptional Execution

WeWork melts down, loses countless billions in valuation, tens of thousands lose their job, their "business insight" is to provide short-term leasing with a "cool" sheen (really?), and the "market reward" for this cash bleeding enterprise is a bail-out from an already damaged financial concern and a golden parachute for the evidently parasitical owner/founder? It's a sad circus. Happily, there are magnificent businesses out there with truly distinctive ideas and exceptional execution to emulate and to invest in.